Estimated reading time: 5 minutes
Key Takeaways
- Southwest Airlines is ending its “bags fly free” policy effective 28 May 2025.
- A new Southwest checked baggage policy introduces fees and updated baggage guidelines.
- Elite tiers and certain fares still offer baggage benefits, encouraging loyalty programme participation.
- The policy aligns Southwest more closely with other major carriers, impacting its unique market position.
- Travellers should book before 28 May 2025 to avoid new fees and adjust future travel strategies.
Table of Contents
Policy Overview
In a significant move, Southwest Airlines has declared the end of its iconic “bags fly free” offer, which will no longer be available from 28 May 2025. This marks the conclusion of a policy that has long distinguished Southwest in an industry where most carriers have been charging baggage fees for years. According to the
Southwest checked baggage policy
, passengers flying after this date will need to prepare for baggage charges on all flights.
This alteration signifies a true pivot in Southwest’s longstanding business model, which previously centered on simplicity and no hidden fees. Now, the airline is taking steps to align itself with standard British Airways or
EasyJet norms, eliminating one of the last “no-frills” benefits that made it unique.
Checked Bag Fees
Travelers booking or modifying flights on or after 28 May 2025 will be required to pay new checked baggage fees:
- $35 for the first checked bag
- $45 for the second checked bag
These fees represent a departure from the airline’s once-legendary policy of allowing two free checked bags. Detailed guidelines for checked bag dimensions and weight limits will be provided by Southwest, but passengers can expect stricter overweight and oversize fees as well.
Exceptions & Waivers
Not all customers will be subject to these new fees. Certain Southwest travellers will continue receiving baggage benefits:
- A-List Member Benefits: A-List Preferred members will still enjoy two free checked bags, and this perk extends to up to eight additional passengers on the same reservation.
- Business Fare Baggage: Passengers booking Business Select or Choice Extra fares will receive two free checked bags.
- Rapid Rewards Credit Card Holders: Specific credit card holders qualify for one free checked bag, which can be combined with A-List benefits.
These waivers aim to incentivise loyal customers to remain within Southwest’s ecosystem by offering tangible perks that counterbalance this new policy.
Impact on Travelers
While this development may disappoint customers accustomed to Southwest’s straightforward baggage allowances, there are several important considerations:
- Frequent fliers looking to avoid fees should book before 28 May 2025.
- Many travellers will need to factor in baggage charges when comparing airline prices.
- Strategies such as lighter packing and loyalty programme enrollment could offset new costs.
Industry Reactions
The airline industry has long debated whether Southwest would maintain its “bags fly free” policy in the face of evolving revenue strategies. As one aviation analyst observed, “This change represents a fundamental realignment of Southwest’s business model with industry norms. While it may disappoint some customers, it is likely a necessary step for the airline’s long-term financial health.”
Such a bold move could catalyze further changes in the ultra-competitive domestic flight market, prompting travellers to scrutinise airlines more closely for added costs. Competitors may also respond by fine-tuning their own baggage and fare structures.
Broader Transformation
Southwest’s introduction of baggage fees arrives alongside other changes in the airline’s operational approach:
- End of Open Seating: In July 2024, Southwest announced the end of its open seating policy, phasing out another hallmark of its brand identity.
- Flight Credit Restrictions: A new “Basic fare” restricts credit usage and requires most vouchers to be used within one year.
- New Safety Policy: Passengers must now keep certain lithium battery-powered devices visible during flights for enhanced safety measures.
Taken together, these measures indicate a deeper shift in Southwest’s philosophy, possibly aimed at streamlining operations and appearing more competitive to new market segments.
Financial Implications
On one hand, Southwest estimates that baggage fees may add up to £1.5 billion in annual revenue. However, the airline also projects a potential loss of £1.8 billion from customers who might switch carriers in search of free baggage options. CEO Bob Jordan stated, “We believe these changes will allow us to better serve our existing customers while also appealing to new travellers who may not have considered Southwest before.”
Only time will tell whether the potential gains offset the possible customer dissatisfaction. For many travellers, Southwest’s value proposition was synonymous with reliable service and free checked bags, a combination that built strong brand loyalty.
Recommendations
For travellers seeking to minimise the impact of Southwest’s new policy, a few strategies stand out:
- Book Early: Lock in flights before 28 May 2025 to take advantage of the final days of “bags fly free.”
- Leverage Loyalty: Joining A-List or upgrading to Business Select fares can offset new baggage fees.
- Credit Card Perks: Investigate Rapid Rewards Credit Card benefits that waive or reduce baggage charges.
- Pack Smart: Aim to stay under weight limits to avoid oversize and overweight fees.
Adopting new travel habits could make all the difference as Southwest ushers in this new era of paid checked baggage.
FAQs
What is changing with Southwest’s baggage policy?
Southwest has announced that effective 28 May 2025, the long-running “bags fly free” policy will end, introducing new fees for checked bags.
How much will Southwest charge for checked bags?
The airline plans to charge $35 for the first checked bag and $45 for the second, aligning with industry norms already practiced by many competitors.
Do loyalty members still get free bags?
Yes. A-List Preferred members, certain Rapid Rewards Credit Card holders, and premium fare passengers will continue receiving at least one free checked bag.
Why is Southwest making this change?
Southwest leadership points to market alignment and the need for additional revenue streams. Other airlines have long charged for checked bags, and this move is intended to boost competitiveness.
When should I book to avoid these fees?
Any flights booked or changed before 28 May 2025 will adhere to the old policy. After that date, standard baggage fees will apply.
