Estimated reading time: 4 minutes
Key Takeaways
- High Noon has issued a voluntary recall of certain Beach Variety 12-packs after a packaging mix-up with Celsius energy drink cans.
- The error could lead to unintentional alcohol consumption by consumers expecting a non-alcoholic product.
- Affected lots were shipped between 21 July and 23 July 2025 to six U.S. states.
- No injuries have been reported, but the FDA is monitoring the recall closely.
- Consumers should photograph the package code, request a prepaid return label, and secure a refund.
Table of Contents
Recall Details
High Noon abruptly pulled select Beach Variety 12-packs after investigators found Celsius Astro Vibe Sparkling Blue Razz cans filled with vodka seltzer. A spokesperson called the mix-up “an unfortunate but correctable lapse” and stressed that no other High Noon products are affected.
Scope of the Action
The recall targets Beach Variety cases produced during a narrow two-day window and shipped to the following states:
- Florida
- New York
- Ohio
- South Carolina
- Virginia
- Wisconsin
Consumers are urged to match the code stamped on the bottom of their outer carton against the lot numbers posted on High Noon’s website.
How the Fault Occurred
A shared contract packer switched from energy drinks to alcohol without purging the line or changing printed cans. Because the two products share a nearly identical can profile, workers missed the error during visual checks. One internal auditor called it the most preventable mistake imaginable
.
Health Implications
Anyone who unknowingly consumes alcohol could face serious consequences—especially drivers, machinery operators, pregnant individuals, or those taking medication that contraindicates alcohol. While no illnesses have surfaced, authorities view the potential risk as significant.
Regulator Oversight
The FDA recall notice details mandatory steps: retailer notifications, product quarantines, and third-party destruction audits. Inspectors will verify compliance before the plant resumes full output.
Advice for Consumers
- Check any Beach Variety 12-packs at home.
- Look for Celsius-branded cans and compare lot codes.
- Do not open or drink suspect cans.
- Contact High Noon or your retailer for a replacement or refund.
Return & Refund Procedure
High Noon asks customers to keep the outer carton, photograph the code panel, and upload the image through an online form. A prepaid shipping label follows, allowing consumers to mail back the product for safe disposal. Refunds issue once the carrier scans the parcel, though state deadlines may apply.
Market Fallout
Analysts warn that both High Noon and Celsius could endure short-term sales dips, higher insurance premiums, and intensified scrutiny from investors. The incident illustrates how a single lapse can tarnish two brands in a booming ready-to-drink market.
Measures to Prevent Recurrence
- Increase on-site audits at co-packing facilities.
- Install optical scanners that match fill contents to label data in real time.
- Expand staff training on cross-contamination risks during mixed production runs.
Conclusion
The High Noon vodka seltzer recall is a stark reminder that packaging accuracy is just as critical as flavor or branding. Fast, transparent action—by consumers, retailers, and manufacturers alike—will be essential to restore trust in the rapidly expanding ready-to-drink sector.
FAQs
How can I tell if my Beach Variety pack is recalled?
Locate the production code on the outer carton and compare it with the list posted on the High Noon recall page or the FDA website.
What should I do with affected cans?
Do not open or consume them. Follow High Noon’s online instructions to obtain a prepaid label and ship the product back for disposal.
Is it safe to drink other High Noon products?
Yes. The company confirms that no other flavors or pack formats are part of the recall.
Will I receive cash or store credit for my refund?
Refund methods vary by retailer, but most customers will receive the original form of payment once the returned package is scanned.
How long will the FDA keep the recall notice active?
The notice stays live until auditors confirm that all recalled stock has been removed from commerce and properly destroyed.
